LIVE
Social Media Marketing Masterclass
Learn How to Grow Organically On Social Media In 4 Weeks For
Less Than The Cost Of A College Textbook
LIVE 4-Week Social Media Masterclass
Learn Social Media Marketing for less than the cost of a college textbook! This LIVE 4-Week Masterclass is for business owners who are overwhelmed with social media. Starting on Tuesday, March 17th at 7pm EST.
Each week, we spend an hour diving deep into what actually works on social media based on real Kinley Inc Client Case Studies. We’’’ show you the free tools you can get to consistently post on social media. We finish the course showing you how to go viral and us AI to build your lead funnel.
You’ll learn how to think strategically about content, how to build community, and how to turn social media into a lead generation machine.
All sessions are live, but we record them so you can watch them in your own time if these sessions don’t work for you. We also offer office hours so you can ask us questions directly!
March 2026 Cohort Schedule
All courses are LIVE, but attendance is not necessary. All classes will be recorded for future viewing
Tuesday - March 17, 2026
7pm EST
Week 1 - Fundamentals Overview
(descriptions below)
Tuesday - March 31, 2026
7pm EST
Week 3 - Facebook + Instagram
(descriptions below)
Tuesday - March 24, 2026
7pm EST
Week 2 - Creating Content
(descriptions below)
Tuesday - April 7, 2026
7pm EST
Week 4 - TikTok + Going Viral
(descriptions below)
“Tori provided an awesome social media overview course that covered Facebook, Instagram, and Tik Tok examples for small business owners to leverage their products/services. The freedom to watch actively or review the recorded version was great for a range of schedules and she always made herself available for "office hours" for follow-up questions. Definitely recommend!”
Sydnee — Social Media Strategist with SPX Flow
Former Kinley Inc Social Media Marketing Masterclass Student
Week 1 - Fundamentals Overview
Week 1 is about giving you immediate direction and a network.
We’ll begin by introducing ourselves to each other, and asking our whole class what our goals, backgrounds, and businesses are. You’ll generate a network of other business owners in your Kinley Inc Masterclass Cohort. We’ll customize our curriculum to the students who attend.
We’ll also give you immediate strategies to implement. If you’re posting randomly, copying trends, or trying to be on every platform, this is where that ends.
In Week 1, we're breaking down the exact platforms and products that make the most money for small businesses, and how to decide where you should focus based on your goals.
We’ll cover:
• The basic equipment you need to get started in content creation
• The programs you need for content creation
• The three types of content that drive results
• The different social media platforms (some you might not have heard of)
• How to identify which platform will give you the highest ROI
• Creating content pillars and a content hierarchy framework
• The specific types of posts that drive leads vs. just likes
• What makes content convert on Facebook vs. Instagram vs. TikTok
• How to structure your profile so it positions you as an authority
• How to create a content plan
By the end of Week 1, you’ll have:
✔ A clear platform focus
✔ A content direction
✔ A simple system you can implement immediately
✔ And a strategy that feels intentional instead of overwhelming
This week is about building the foundation correctly so the rest of the course actually works.
Week 2 - Creating Content
In Week 2 of the 4-Week Social Media Marketing Masterclass, we take content creation from something overwhelming to exciting. This tends to be the game-changing week for students! We see students’ eyes open to easy pathways to create content, and they immediately jump into posting. Our goal is to make this digestible and easy so creating content doesn’t feel overwhelming.
You will learn how to craft visually refined, platform-optimized content using tools like Canva and CapCut. We focus on precision: clean design, intentional pacing, and quick-to-post designing.
Even if you have zero video or graphic design experience, you’ll learn it here!
As a former Television News Reporter, Tori (your teacher) brings broadcast-level communication training into the digital space. You’ll master on-camera delivery, persuasive voiceovers, and the subtle performance techniques that make content feel powerful, natural, and credible.
Inside Week 2, you’ll refine:
Video editing fundamentals
Graphic design principles
On-camera authority and vocal control
How to sound natural on camera
By the end of this week, you’ll feel confident getting in front of and behind the camera!
Week 3 - Facebook & Instagram
In Week 3, we go deep into Meta, specifically Facebook and Instagram.
We’re going to show you why Facebook is still the most underrated and most profitable platform for small business owners. We’ll show you how to build communities, schedule posts, stalk your competitors’ marketing campaigns, and more.
For Instagram, we’ll show you how to optimize your bio for search engine optimization (SEO). We’ll go through caption writing and share tips and tricks directly from Meta employees. For most business owners, Facebook and Instagram are the only platforms they need to use to get real ROI with social media investments.
We’ll cover:
• Why Facebook is still one of the most underrated and profitable platforms for small business owners
• How to build and monetize communities inside Facebook
• How to properly schedule content and use Meta Business Suite strategically
• How to analyze and “audit” your competitors’ campaigns using Meta tools
• How Instagram functions as a search engine — and how to optimize your bio for SEO
• Caption frameworks that increase saves, shares, and direct messages
• The differences between engagement content and conversion content on Meta
• What Meta prioritizes in distribution (and what it quietly suppresses)
• How to position your Facebook and Instagram profiles to drive authority and leads
• How to turn Facebook and Instagram into consistent ROI instead of vanity metrics
By the end of Week 3, you’ll have:
✔ A clear Meta strategy tailored to your business
✔ Profiles optimized for search and conversion
✔ A system for monitoring competitors and adjusting strategically
✔ And the confidence to use Facebook and Instagram intentionally
This week is about turning attention into revenue and making Meta work for you.
Week 4 - TikTok & Going Viral
In Week 4, we go through TikTok and everything you need to know about posting on the most viral platform. We’ll teach you neuroscience techniques and tricks for breaking through the algorithm. No matter what your barriers are (new account, shadowbanned, haven’t posted in a while, etc) we will show you how to go viral. We take you through REAL Kinley Inc Client case studies and break down every element of a viral video.
We’ll cover:
• How the TikTok algorithm actually distributes content (and what triggers amplification)
• The neuroscience behind attention, retention, and replay value
• Hook structures that stop the scroll within the first three seconds
• How to revive dormant accounts and break through perceived “shadowbans”
• What to post if you’re starting from zero
• The specific elements every viral video contains
• How to structure storytelling for maximum watch time
• Real Kinley Inc client case studies — broken down frame by frame
• How to engineer content for shares, saves, and algorithm momentum
• How to build authority while still creating viral content
By the end of Week 4, you’ll have:
✔ A repeatable framework for creating viral-ready videos
✔ A clear strategy for growth regardless of account status
✔ Real-world examples you can model immediately
✔ And the confidence to post without second-guessing the algorithm
You’ll also receive a “Kinley Inc Social Media Trained Expert” certificate that you can add to LinkedIn and your resume, positioning you as someone trained in platform strategy, not just content creation.
By this point, you won’t be posting out of hope or copying trends blindly. You’ll understand strategy, psychology, and platform mechanics at a level most business owners never reach. You entered this course learning how to create content. You leave knowing how to command attention, build authority, and turn visibility into real opportunity.
$1249 value - for ONLY $149
LIMITED TIME SPECIAL - LIMITED SPOTS AVAILABLE.
We’re making our course so affordable that even small business owners can join. No matter your business size, we’re here to help you grow. This course provides thousands of dollars of value for less than the cost of a college textbook.
Secure Your Spot Today.
FAQs
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All courses will be recorded and uploaded for later viewing. You can watch them at your own time, or join us for viewing! Attendance is not mandatory.
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It is not! All classes are recorded and uploaded after so that you can watch them at your own pace.
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Your course instructor will hold designated time slots outside of class where you can come and ask them questions about marketing directly.
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Nope! But we suggest you get a notebook and pen so you can take notes.