LIVE
Social Media Marketing Masterclass
Learn How to Grow Organically On Social Media In 4 Weeks For
Less Than The Cost Of A College Textbook
LIVE 4-Week Social Media Masterclass
Learn Social Media Marketing for less than the cost of a college textbook! This LIVE 4-Week Masterclass is for business owners who are overwhelmed with social media. Starting on Tuesday, March 17th at 7pm EST.
Each week, we spend an hour diving deep into what actually works on social media based on real Kinley Inc Client Case Studies. We’’’ show you the free tools you can get to consistently post on social media. We finish the course showing you how to go viral and us AI to build your lead funnel.
You’ll learn how to think strategically about content, how to build community, and how to turn social media into a lead generation machine.
All sessions are live, but we record them so you can watch them in your own time if these sessions don’t work for you. We also offer office hours so you can ask us questions directly!
“Tori provided an awesome social media overview course that covered Facebook, Instagram, and Tik Tok examples for small business owners to leverage their products/services. The freedom to watch actively or review the recorded version was great for a range of schedules and she always made herself available for "office hours" for follow-up questions. Definitely recommend!”
Sydnee — Social Media Strategist with SPX Flow
Former Kinley Inc Social Media Marketing Masterclass Student
Week 1 - Fundamentals Overview
Week 1 is about giving you immediate direction and a network.
We’ll begin by introducing ourselves to each other, and asking our whole class what our goals, backgrounds, and businesses are. You’ll generate a network of other business owners in your Kinley Inc Masterclass Cohort. We’ll customize our curriculum to the students who attend.
We’ll also give you immediate strategies to implement. If you’re posting randomly, copying trends, or trying to be on every platform, this is where that ends.
In Week 1, we're breaking down the exact platforms that make the most money for small businesses, and how to decide where you should focus based on your goals.
We’ll cover:
• The three types of content that drive results
• The different social media platforms (some you might not have heard of)
• How to identify which platform will give you the highest ROI
• Creating content pillars and a content hierarchy framework
• The specific types of posts that drive leads vs. just likes
• What makes content convert on Facebook vs. Instagram vs. TikTok
• How to structure your profile so it positions you as an authority
• How to create a content plan
By the end of Week 1, you’ll have:
✔ A clear platform focus
✔ A content direction
✔ A simple system you can implement immediately
✔ And a strategy that feels intentional instead of overwhelming
This week is about building the foundation correctly so the rest of the course actually works.